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 Home > City Resources > Advertising & Marketing > Communicate 2 - Redesigning Design
 
 

 Communicate 2 clean sweep at Abby's 2001

The Abby's, as they are popularly known, are among India is most coveted advertising awards given out for exceptionally creative brand building efforts. This year, the Abby's were presented amidst much fanfare at Vallabh Bhai Patel stadium near NSCI, Mumbai. While the gorgeous Manpreet Brar, ace lenseman Atul Kasbekar and the well known model Boman Irani co-hosted the show; the who's who of Indian advertising and media industry were present in the audience, including the Times of India chief Padeep Guha, O & M creative head Piyush Panday and the animation guru Ram Mohan.

Communicate 2In the Interactive Advertising section of the awards, entries were solicited for two categories - Best Brand Promotion on the Internet and Best site for a Brand/Company. Communicate 2 bagged the Gold Trophy in both the categories. Their hilariously original chain promotional application called VJ Disguise, created for mtvindia.com, was adjudged as the best Brand Promotion on the Internet, while sonalisa.com, the richly illustrated art portal housing the best of Indian Paintings, Sculptures, Artifacts, and Tribal Art, was declared as the Best Indian site for a Brand/Company.

By winning both the Gold Awards in the two Interactive categories at the recently concluded Abby 2001 Awards, Communicate 2 (formerly known as Ultimedia Technologies) has once again proven why top Indian and international brands like MTV, Merrill Lynch, Commerce One, Home Trade, EsselWorld, United Television and BaaN think that it s the hottest creative Web solutions company around in India today.

Communicate 2 is a Digital Marketing firm specialising in Interaction Design and Web promotions. For the last three years, Communcate2 has been helping corporate houses use technology creatively to make their marketing and communication strategies more effective. The portfolio of Communicate 2 includes top shot national and international corporate clients including MTV, Merrill Lynch, Commerce One, Home Trade, EsselWorld, United Television, BaaN, Chadra Babu Naidu and Mahindra & Mahindra among others.

"Most marketing and advertising organizations are underutilising the power of the interactive media to build long lasting equity for their brands. This is exactly where our niche is" said Vivek Bhargava, the M D of Communicate 2. "The fundamental reason why top national and international corporations prefer Communicate 2 over so many other web solution providers is because we understand that it s not just a web site or CD-Rom that a client is concerned about it's the future of a painstakingly nurtured brand idea that is at stake. That is why our relationship with clients is always like long term digital partners rather than indifferent, temporary vendors" he added.

AbbysThe company has to its credit a host of national and international design awards for interaction products as diverse as E - Commerce Portals to Web Banners. Some of the prestigious awards won by Communicate 2 in the past include The Web Wiz Award 2000 for the Best Indian Lifestyle Site, The Angel of Fashion Award 2000 for almari.com, The Web Wiz Award 2000 for the Best Indian Personal Site facequest.com and listing among the world's best rich media banners on banneradmuseum.com, for their famous Flash banner recharge Your Emotions Online created for Esselworld.com.

When asked how Communicate 2 keeps churning out such highly original, award winning creative work year after year, Yogesh Tadwalkar, Creative Head at Communiacte 2 said,"Originality is a consciously cultivated culture at Communicate 2. From Paan (Muchhad paanwala's Web Site) to BaaN, we have consistently won honours for our creativity and originality. But there is more to why the best brands keep coming to us. Its because we believe that creativity lies in delivering to our clients, not just good-looking web sites or multimedia CD-Roms, but in devising a complete, result oriented interaction strategy customized to suit their peculiar marketing needs. Our designs win awards, but then, they also never fail to translate into tangible business gains for our clients". Upon asking how they feel, having achieved the feat of making a clean sweep at the Abbys, both these young men replied unanimously, we could have won more awards. But then, the Abbys just ran out of categories! Had they had some more categories, maybe we could shake hands with the ravishing Aishwarya Rai that evening!

For further information, contact:
Vivek Bhargava, Managing Director
Ultimedia Esolutions Pvt Ltd,
Phone: 493 0950
Fax: 493 0949
e-mail: vivekbhargava@msn.com

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