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 Home > City Resources > Advertising & Marketing > Ad Agency

 Moving ahead with technology 

Agarwal Ad Agency Moving ahead with technology

The staff at Agarwal ad agency with Adesh and Rajesh Agarwal in the centreThe advertising industry, which witnessed a growth of just around 7 per cent in 1998-99 and 1999-2000, is expected to grow by over 20 per cent in 2000-01. Figures released by ORG-MARG indicate that consumer durable companies spent 13 per cent more on advertising between January and June, 2000, as compared to the same period last year. Typically, advertising in this segment normally peaks in the second half of the year. So things are just beginning to heat up now as far as the ad world is concerned.

After spending 35 years in the industry, Agarwal Ad Agency ought to be aware of the pro and cons of running such a business . Agarwal have adopted changes in their strategies as and when time demanded them . An Indian Newspaper Society (INS) accredited ad agency, specialising in press publicity, they are also involved in media planning, designing and releasing corporate ads .

The agency staff and owners pose in the company's garden.While talking to Mumbaibest, Rajesh Agarwal and Adesh Agarwal, proprietors, Agarwal Ad Agency said, "we are one of those agencies who use state of the art machinery to give the best results to our client". Rajesh Agarwal said, "A&M Communications, Patni Computers (PCS), J&K Bank are just some of our regular customers for whom we have worked over the years". He added , "The advertising market is booming due to IT and dotcoms, and we are trying to keep pace with the rest, so as to deliver the best services to our clients" .

With a workforce of around 25 persons, Agarwal Ad Agency has certainly created a niche for itself in the industry .

Article by : Sharmistha Chakraborty

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