| Central Cottage Industry
guests come over from abroad, their favourite shopping haunt is
the the Central Cottage Industry. No amount of cajoling or
persuasion will convince them that there are other places to buy
traditional Indian handicrafts. Over the years Central Cottage Industry
has become an institution in itself. Conveniently located at Colaba
it is definitely a shoppers paradise.
The timeless bakura horse which over the years have come to represent
the central cottage industry continues to attract buyers of Indian
artifacts from all over the world. And the Central Cottage Industry
excellence in Indian handicrafts. A Government of India
enterprise it has strived hard to promote Indian art and craft
in the domestic and international market. It was in the year 1948
that the Central Cottage Industry had been set up and it had outlets
in Mumbai, Delhi, Mumbai, Calcutta, Chennai.
can pick up jewelry bags, shoes, fabrics, furniture, furnishings
, lamps, carpets, toys, jute crafts and one thing which is from
the best of the craftsmen in the country. The articles available
at the the emporiums have been handpicked from all over the country,
from some of the remotest sections where resides some of the most
gifted artisans . Be it Bengal, Kashmir, Rajasthan, Andhra Pradesh
or any of the north east Indian states
you are sure to find a piece for your drawing room. Speaking to
Tirath Singh, manager Cottage Industry Emporium,"Our
products sell mostly among foreigners for we offer some of the best
of Indian handicrafts. But demand for the higher price range categories
is notvery high. Most of the things that sell is of the price range
Rs 200 to Rs 2000."
today Cottage Industries Emporium has to face stiff competition
from various other showrooms. It is slowly losing its exclusivity.
It is no longer the only store in town selling the best of Indian
handicrafts for as Singh said "Some of the leading stores
are luring customer and as a result demand for our merchandise has
gone down to a great extent. And the problem is that since Cottage
Industry is a government run organisation we find it increasingly
difficult to handle competition for whatever we do we have to get
government permission which is a difficult proposition."
Chhatrapati Shivaji Maharaj Marg,
Mumbai - 400 039.
Phone: 284 4194, 202 7537
Fax: 202 1101