Maruti Launches its Hot Little ALTO
Udyog Limited began a new chapter in Indian automobile history
with the unveiling of their car 'Alto' in two
versions, the 796 cc LX and the 1061 cc Alto VX 1.1 .
The Alto, which comes in a variety of vibrant colours, boasts advanced
technology and unmatched cabin comfort .
According to Mr. Jagdish Khattar, Managing Director, Maruti
Udyog Limited, "The Alto LX is the most exciting product
ever to have made its debut in the 800 cc segment . Thus while the
Maruti 800 will continue to be the principal entry level offering
for all aspirants, the Alto will provide the more discerning first
time buyer with a car... which is the last word in design, technology
and performance in the segment .' According to Mr. J. Sugimori,
Director - Marketing and Sales, "The Alto's design, styling,
safety, space utilization, performance and pricing, place the car
at a distinct advantage."
The Alto will be available in 7 attractive colours. Financing options
will be available through Maruti Countrywide and Citicorp
Maruti, as well as through a host of other finance companies
and banks .
The launch of Alto, a first of its kind multi-media event, comprised
a live launch in Delhi and simultaneous telecast/web interaction
through cyber-conferencing in other cities across India. The glittering
event was transmitted live to invitees at Mumbai, Hyderabad , Bangalore,
Chennai and Calcutta through satellite.