Sharp decline in mobile tariffs
BPL Mobile and Hutchison Max Telecom, Mumbai's two
cellular service providers announced a sharp drop in tariffs, a
day before the state-run telecoms firm, begins enrolling mobile
phone subscribers. The new Value Tariff Plan is structured
to enhance value to the subscriber in Mumbai. Hutchison and BPL
Mobile has slashed down rates for both incomimg as well as outgoing
calls. This is in the process to relief from the competition that
might arise after MTNL's foray into the private sector.
any outgoing call would charge 2.80 rupees per minute
compared to the earlier four rupees per minute under their basic
packages, as said by both companies in seperate statements released.
Charges on incoming calls were also dropped to 1.60 rupees
a minute from four rupees.
The new tariff structure is expected to significantly bolster the
subscriber base by providing customers world class services at affordable
prices. Anticipating this impending surge in subscriber base, BPL
Mobile has enhanced its network capacity to handle the increase
in traffic so as to avoid any inconvenience to its subscribers.
The rates are a direct challenge to Mahanagar Telephone Nigam
Ltd (MTNL) which plans to foray in the private sector preserve.The
revised tariffs continue to offer 100% savings in airtime on all
calls to frequently called numbers under the Family & Friends plan.
Commenting on the new tariff structure, Girish Rangan, Executive
Director & CEO, BPL Mobile Communications Ltd said "As the
leader in the Mumbai market it has been our constant endeavor to
reduce entry barriers and make mobile telephony more affordable
the common man. With the reduction in tariffs and simultaneous enhancement
in value added services, customers are the biggest beneficiaries.
We will continue to offer our enriched portfolio of innovative products
and services which are attuned to the changing needs of customers,
backed by the latest technologies and our world class service."
By: Sharmistha Chakraborty