Technecall Incorporated, the California based, single-source
provider of full-spectrum, multi-channel Customer Relationship Management
(CRM) services company, announced that it is changing the company
name to Verette. The company plans to launch its Indian operations
in Mumbai soon.
The company name has been changed to accurately communicate Technecall's
strategic positioning as a contact centre and not just a call centre
that provides full-spectrum services encompassing all components
of a successful eCRM solution namely best-in-class staffing, solution
design, technology integration and performance management. Says
Jai Dhar Gupta, CEO, Verette, "Verette brings new vision
to the CRM marketplace via a custom built technology model, designed
to transparently integrate the key components of best-in-class support
agents, multi-channel convergence, and customer intelligence management.
Only this holistic approach can open a dynamic, two-way communication
between the customer and enterprise that allows each to service
the other in a more consistently enhanced and personalised way."
As a full-spectrum outsourced provider of implementation and operations
management services, Verette's brand of CRM is characterised by
a commitment to 'intelligent' support. The company name Verette
has been derived from the French language 'verite,' which
translates to 'truth' and the spanish language 'ver,' which is the
verb 'to see.' "Therefore, the new identity communicates our
vision 'the true direction of CRM' more appropriately, and takes
us beyond just 'technology' components," adds Jai Gupta.
To provide a broad spectrum of fully integrated eCRM technologies,
Verette has tied up with best-of-the-breed technology companies
in the world that include AT&T, Cisco Systems, E Piphany, HP, Microsoft
By: Anupama Vinayak