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 Home > City Resources > Fashion & Beauty > Occidental Couture

Occidental Couture

Pria Kataria Puri combines oriental and western ideas to add an inner beauty to the female form writes Latika Sidana

Among the original proponents of Indian Nouvelle Couture Pria Kataria Puri stands in sharp contrast to her contemporaries in the domestic fashion industry. Having recently won the Bharat Yuv Ratna and the Bharat Vikas Award for designing women’s wear, it looks like she is all set to conquer the fashion industry. In less than six years this twenty-eight year old designer has achieved great recognition for her work, not only in India, but in the Europe and US as well.

Her name is associated with Occidental Couture, which is an amalgamation of oriental and western ideas to add an inner beauty and mystique to the female form. Her contemporary Indian designs are modern in their form and traditional in their mode of expression. She sums up her fashion credo with the words, " Elegance does not mean being noticed; it means being remembered." No complicated shapes no frills or a lot of fuss, simply elegant yet luxurious clothing is what she believes in.

People in Mumbai will now have access to exquisite Kashmiri tilla kani and resham work, an addition to intricate zardosi creations at the Pria Kataria Studio. Though the studio offers clothes that can be bought off the shelf, Kataria will also indulge in custom clothing for those looking for something distinctive. Taking into consideration, the face, personality, structure, style, height, skin tone, hair colour and occasion, she plans to create a haute couture for the client.

A graduate from the San Francisco’s Fashion Institute for Designing and Merchandising (FIDM) Kataria’s clients include the likes of Maharani of Kashmir and Priyanka Gandhi Vadera besides Bianca Jagger, Ivana Trump and Barbara Bush.

By: Latika Sidana




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