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 Home > City Resources > Food & Dining > Food & Recipes
 

 Sweetening your day  

Traditional motichur to sugar-free rasamalai at Ghasitaram Halwai Karachiwala

In the early 1900s, Ghasitaram Karachiwala had started his sweetmeat business in Karachi, now in Pakistan. The partition of India in 1947, saw the migration of numerous businessmen to India, and along with them came Ghasitaram. It was in Kalbadevi in south Mumbai where he started his tiny sweet outlet. The Ghasitaram sweetmeat story, which started some one hundred years ago, has prospered and reached heights of excellence in the hands of subsequent generations of the family.

The sweets neatly arranged in the store definitely sets one's tastebuds tickling . Presently under the Karachiwala brand, the family owns some six shops and over fourteen franchise outlets spread across the length and breadth of Mumbai. Karachiwala plans to expand their network to reach different parts of the country. On account of their marketing efforts, Ghasitaram Karachiwala is the official supplier of sweets and namkens to in-flight kitchens, industrial canteens, leading corporate houses and all the five-star hotels in India. It also has a licensed franchise outlet in Muscat.

Manish Bajaj, proprietor of Ghasitaram Halwai Karachiwala, says " There is no compromise when it comes to quality. We use the best available ingredients in the market, be it milk, ghee or anything else." The sprawling 24,000 sq ft factory premises in Mahim has state-of-the-art machinery, with steel jacketed kettles used in the manufacture of the meethais. Kaju barfi, motichur laddu, anarkali, Bengali sweets, milk food -- you name it, they are there. Recently, Karachiwala sweets has launched a namken range of mouthwatering snacks and savories. The diet-conscious Mumbaikar has the option of trying out the sugar free range of rasmalai and barfis. The famous Punjabi chole batura and chole puri can be tasted at the Karachiwala restaurant and is every gourmet's delight .

What makes the Karachiwala sweets so popular apart from its divine taste is the packaging. The beautifully designed boxes and pots makes the sweets a feast for the eyes. According to Bajaj, during festivals, "Sweets are treated more as gift items, and thus packaging becomes very important." The taste of the products are kept intact by means of the Nitrogen flushed foil packaging.

One can order these mouth-watering delicacies online. Deliveries are made anywhere in the world depending on the item. So all those with a sweet tooth, check out Ghasitaram Halwai Karachiwala's sweets. It will definitely appease your taste buds.

Address: G.Ghasitaram Estate, Jasmine Hill Road , Mahim (E), Mumbai- 400017, Phone: 400017

By : Sharmistha Cahtterjee

 
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