- Moving ahead with products more than manpower
A company which started in a partnership to manufacture rubber
adhesives and water proofing compounds and converted it into a private
company, in 1990. Around 1992, the company diversified into manufacturing
rubber alloys and blends, and over the years created a niche for
itself in the industry. Imperial Water Proofing Industries Pvt.
Ltd, (IWI Pvt, Ltd), is the brain child of trio, Arvind Jhaveri,
K.J. Jacob and Nitin Jhaveri. Today we hear from the
people who has experimented, grown and done it all their life -
We got the opportunity to interact with two of the Directors,
Nitin and Jacob, to know more about their products and services.
K.J. Jacob, is a Science Graduate of the fifties with Diploma
in Rubber Technology. Apart from being one of the competent rubber
technologist in the country, he is a good orator and equally good
technical writer. He is the technical editor of magazines called,
Rubber Asia and Rubber India. And Nitin Jhaveri,
who is just 44 years old, is equally knowledgeable about the
technicalities in the industry. His Dual Diploma in Management and
Accounts, makes this science graduate one of the important entrepreneur
in the Rubber industry.
About their products ........
We started manufacturing rubber alloys and blends under the
brand name 'Rubaloy', in 1992, with our own technical know
how. Rubaloy is the synthetic rubber, that are used in manufacturing
variety of rubber products, ranging from gas pipes to cell phone,
worldwide. We are extracting, moulding and building of synthetic
rubber. A product similar to Rubaloy, was introduced in India by
the rubber giant Nocil, who failed to market the product.
Then it was remoulded and Indianised . We proudly say that, our
company pioneered in marketing and manufacturing this product in
Comparing it with natural rubber .......
is the most durable raw material. It is resistant to gas and petrol,
oil permission, and doesn't effect the ozone layer at all. All developed
companies like Japan, Germany, America, Taiwan, are the major
player in synthetic rubber. All developed countries are mainly manufacturer
of synthetic rubber. Cost of Rubaloy, which is three times of natural
rubber, is the only factor which is deaccelerating its growth. But
compared to other countries, like America, India is giving the raw
material at low price, 1.8 dollars compared to 2.5 dollars. As we
are the producers of one of the finest quality of rubber, today
we have clients like NASA.
On their production plant and services ....
We are the smallest industry in the rubber manufacturing sector,
who work with a manpower of just 5 people. Today we have an yearly
turnover of around Rs. 3.5 crore. Rubaloy is a technical product
and its usage differ from industry to industry, so in order to give
our consumer the best output, we provide the formulation. Today
we are producing the worldclass rubber, with Indian machines worth
not more than 61/2 lakhs.Considering the manufacturing scale of
foreign industries, they are able to produce not more than four
ranges, whereas we are having almost nine ranges down the line.
For these credit goes to our decades of experience in the rubber
Commenting on the industry's growth .....
With the auto industry penetrating into the Indian market,
the rubber industry, also kicked off. Since 1985, the rubber industry
started to grow. The auto industry consumed almost 75% of rubber
produced. In 1995-96 we saw 44.5 pound rubber consumption in India,
but after that, following the economic slump in the country, the
rubber industry was not left behind. We hope that the auto industry,
will grow and along that line even the rubber industry will improvise
on its state.
light on the post budget scenario in the rubber industry.....
There has been no change in the rubber industry. For us its
no gain - no loss position. We are already hit badly by the 35%
anti dumping tax. The Government of India levied the anti dumping
law inorder to save the small scale operators, without realizing
how many small timers are there in the market. In the run players
like us are badly effected.
About the threat from the Chinese inflow of products .....
Today if we are getting the same material at 40% less price,
I'll definitely go for it, irrespective of the country. Products
which are coming via Nepal are equally cheap, because they are not
highly taxed. So the Indian consumers are getting products at throw
away prices, and to give them competition is beyond impossible.
But quality of Chinese products are very low, where in the long
run we may gain. Presently these are all illusions.
By: Sharmistha Chakraborthy
Photographer : Vinayak Prabhu