Airways (India's No: 1 private airline) and its Chairman Naresh
Goyal, have been in the news lately. The airline in its 9th year
of exsistence, has captured 42% of the domestic market share. It
is the only airline in India to be making profits. Jet Airways profit
for the year ending 31st March 2001 was Rs 12.5 crores compared
to Indian Airlines loss of Rs. 177 crores.
Even though Jet Airways has only 33 aircraft (when compared to Indian
Airlines 57) it has more number of flights per day (215 when compared
to Indian Airlines 208). The average age of a Jet Airways aircraft
is only 2.8 years when compared to Indian Airlines 13 years!
Naresh Goyal, a B.Com graduate and a "travel agent turned
entrepreneur" from Patiala is considered to be a tough man
who gives lot of importance to minute details. He believes in the
fact that a satisfied customer is the best defense against the threat
of new entrants.
Airways gives a lot of importance to service and more so for the
business class passengers. For Frequent Flyers, they have a separate
programme called Jet Privilege for members who have the option of
not only tele-checking 3 hours before the flight but also has many
other attractive services including the corporate business lounges
which are available at all major airports in India. It gives the
passengers time to relax, have some refreshments, catch up with
work and also surf the net through the internet terminals provided
at the lounges.
The flight attendants on the flight are all young (less than half
the age of the Indian Airlines air hostess). They have been through
rigorous training on personal grooming and etiquette (smallest details
of nail polish and deodorants are regulated).
Last month, Jet Airways introduced an in-flight mail order shopping
catalogue which one can use to send a gift to their near and dear
Jet Airways in its 9th year of operation welcomed its 25 millionth
passenger in the month of June 2001.
Jet Airways flies 17,000 passengers everyday and makes sure that
all passengers on a long flight are pampered with an ever-smiling
crew, cold towels and three course meals. Some of its regular flyers
even get surprise complimentary upgrades from economy to business
class once in a while.
Now that Indian Airlines is flying to some of the neighboring countries
and doing well in that sector, Jet Airways has also applied for
permission to fly to those countries - such as Singapore, Dubai
In fact Jet's spectacular success was ensured by Indian Airlines
itself and all those private airlines that have come and then faded
away, except for Sahara. Now that Indian Airlines is awaiting a
buyer and if it happens, Jet Airways will face a worthy opponent!
Also if Jet Airways gets into the International arena, they have
to face stiff competition from the International biggies like Singapore
Airlines, Cathay Pacific, British Airways, etc.
Source : Business Today & others.